Time and time again business owners tell me they don’t have enough time for social media. Managing your social media marketing may seem like a daunting task but it doesn’t have to be. Here are a few tools to help you manage your time and the time you spend on social media.
1. Establish your goal before undertaking any kind of marketing campaign. Is your goal to improve your visibility? Do you want more people to contact you about consultations? Is your aim to establish yourself as an expert in your field? First decide what the goal of your campaign is and only then make a plan of action to accomplish that goal.
2. Identify your target audience. Invest your time in the social media that your target audience uses. Although it seems as if everyone is on Facebook, don’t presume this as it may not be the case with your ideal target audience. The people you are interested in may be found on LinkedIn, Twitter or even Pinterest. Take the time initially to discover which social media your target audience uses. This may take time but it will pay off in the end.
3. You don’t have to be on every social media site! Select social media platforms which conform to your goal and where you’re more likely to find your ideal audience. For example, Pinterest is a good option if your work involves images and a visual element; LinkedIn will present you as a professional and Quora can be used to show off your expertise. Concentrate on one or two social media networks, don’t spread yourself too thinly. You can’t be everywhere at the same time!
4. If possible pre-schedule updates on your chosen social media platform. You can use tools like Hootsuite or Buffer to pre-schedule twitter updates and statues updates. It is also possible to schedule statues updates on Facebook. This means that you don’t have to login multiple times a day. Just log in once, pre-schedule your upcoming statues updates and then return once a day to check for new replies or comments.
5. Make an editorial calendar. Take the time every quarter to set up your social media activities. Select a particular topic for the month or week and plan your social media activities around that topic. With planned social media activity your time will be strategically focused on meeting your goals. This is vital when using content marketing (which is an important part of any online marketing strategy and SEO campaign). Creating an editorial calendar will also take the guess work out of thinking up what to post on Facebook each day or what to Tweet each day.
6.Time flies when you’re on social media sites…you may log on to Facebook intending to update your business Facebook page and find that 15 minutes later you’re still absorbed in reading other people’s comments, following links and reading updates. If you find yourself falling into this trap, give yourself a time limit. Allow yourself a certain amount of time and concentrate on activities that will help you achieve your goals. Being logged in to a social media site doesn’t necessarily mean you’re working towards your goals.
7. Employ alerts, lists and additional tools to keep yourself in the loop. You can set up a Google alert to notify you when someone mentions you, your business or a subject which interests you. Using Google Alerts you can specify a search term and then receive an email notification when new content is published about that term. Also on Twitter you can set up a list of people that interest you and you will be notified of their latest tweets. On Facebook use the “interests” option to follow people and business pages that are relevant to you.
Social media doesn’t have to take up a lot of time or use all your energy. Establish clear goals for your social media marketing activity and focus your participation on social media sites to meet your goals. Make use of the available tools to fully utilize the time you spend on social media sites and when necessary set yourself specific time constraints.
Questions, issues or concerns? I'd love to help you!